A Few Social Media Trends To Pay Attention To In 2021
In its inception, social media platforms originally started as a new and innovative method of communication and connection among friends and family.
With time and refinement, it has transformed into a valuable asset for countless businesses across the globe. This significant enhancement is now presenting a vast number of opportunities for brands this year and for many years to come.
In recent years, social media has bridged the gap to new customer experiences with its ability to offer discovery, connection, and entertainment. More and more industries worldwide are adapting to new social media trends to bring new momentum to their marketing strategies and breathe life into the engagement of their consumers.
If your business needs a boost in its social media marketing tactics, here are a few great social trends you will want to implement this year and in the coming years:
Emphasizing Easy-to-consume Content
Making a strong statement in 2020, easy-to-consume content is trending once again in 2021— specifically, podcasts and newsletters. These two forms of easy-to-consume content are growing assets for businesses due to the convenience they provide to users who are always on-the-go.
In fact, a recent study shows that 55% of Americans now listen to podcasts, while newsletter consumption increased 14% during the initial COVID-19 quarantine. Even advertisers are jumping on this bandwagon, as more and more ad-spend is being contributed to U.S. podcasts.
In uncertain times like these, newsletters and podcasts are excellent tools for outreach and advertising. No matter what industry your business is in, readily available content can help businesses connect more deeply with their audiences. Utilized correctly, podcasts can easily become a relevant resource for those seeking information and reviews on products and services. If you’re looking to elevate your social media advertising, emphasizing easy-to-consume content may be the way to go.
Instagram Reels
Video marketing is surging across social media, and with Instagram’s newest platform addition –Reels — this trend will continue on an upward swing. Similar to Instagram Stories, Reels allows you to record and edit short, 15- to 30-second videos that can be shared on your feed or on your story. Like TikTok, Reels allows users to engage with their audience with unique and entertaining content.
In 2021 and in future years, Reels could be the key to growing your audience. In fact, many influencers in all different spaces and interests are utilizing Reels to share their thoughts and experiences throughout their buying journey – whether that is a service or a product.
Pinterest is Making a Comeback
Pinterest has been around for more than a decade, and while its popularity ebbed and flowed throughout the years, this inspiring platform is making a comeback. Due to the pandemic, Pinterest’s app usage skyrocketed, topping 400 million monthly active users and even hit an all-time high in searches after rolling out its “Today” tab.
Now, Pinterest acts as an even bigger informational hub — providing users with the opportunity to discover new brands, products, tutorials, and more.
Pinterest can open your business to a powerful audience if you maximize your utilization. Consider creating content that will provide visual and informative content to those in need of your company’s services or products — ultimately, this will drive more visitors to your website.
Social Communities Are Booming
Social communities, like Facebook Groups, are not something new, but it’s certainly a thriving component to social media platforms. Either private or public, these groups allow like-minded people to come together and discuss their shared interests. However, more and more businesses are using social communities as a networking platform for their customers. We are now seeing many brands using their social media communities to launch new products, receive valuable feedback, and, ultimately, gain insights on their consumer base.
Social media has completely revamped the way we build connections in a way not many could ever expect a few years ago. It lends a helping hand to so many who are in need of support or services, whether it be for the home, business, or personal needs. Most importantly, it’s opened the doors for various industries to gain the exposure they need to build a thriving business.
All businesses across the globe should be utilizing social media marketing practices to maximize opportunities, reach potential customers, and provide the support and information necessary to help those as they consider buying your products or booking your services.
For more information on our social media marketing services, reach out today to learn more about how we can help grow your social presence across the web.
