The 6 Tips For Effective Content Marketing in 2019
Effective content marketing should be a part of your digital strategy in 2019 and beyond.
Here are 6 tips for effective content marketing:
1. Steer Clear of Insincere Content
Long gone are the days where you can write up a quick paragraph of useless information, plug in a few keywords, and watch it rank quickly.
We are now seeing companies invest in informative, well-researched articles, blogs, and resource papers. Not only are these pieces of content more comprehensive than we have seen in the past, but they are also much longer in word count.
Top search results are including content with statistics, references, studies, facts, links, and much more.
If you want real traffic from quality web visitors, your content must provide value for readers.
2. Take the Time to Develop A Content Creation Process
With the emphasis on valuable content increasing more and more, brands are taking the time to actually invest in content marketing processes and procedures.
Whereas a company may have had one in-house writer that spent a few hours a week on content in the past, brands are now spending much more in order to have a solid content creation process in place.
Some areas where brands are focusing more on in regard to content marketing include:
- Research – Brands are spending more time researching topics and keywords for content pieces.
- Planning & Outlining – Brands are spending more time outlining what content pieces will cover.
- Writing – Brands are taking more time to actually write content that is accurate, informative, and valuable.
- Optimizing & Editing – Brands are taking more time editing content and optimizing content for SEO purposes.
- In-Content Media – Brands are taking more time to create graphics, infographics, charts, screenshots, examples, and more to place within content pieces to provide even more value for readers.
- Posting, Distributing and Promoting – Brands are spending more time locating the best places to post their content and distribute their content, as well as spending more time and resources on promoting content.
Investing in the content marketing process is crucial to the success of your content, in addition to the success of your overall SEO campaign.
3. Tailor Your Content to Your Audience
Not all content is going to appeal to every user. For example, a repeat visitor to your website will have a different motive than a first-time visitor. This is where personalized content comes in handy in order to provide value to both visitors.
Tailored content is more likely to resonate with your audience. Tailored content helps to provide a better user experience for your audience, creates increased loyalty from customers, and generates more ROI. Brands are tailoring their content based on different targeting factors, such as demographics, preferences, interests, browsing history, and so forth.
4. Be Authentic and Transparent
Authenticity and transparency are two of the biggest factors that consumers consider before deciding where to spend their time and money.
Authentic and transparent content helps to get the business and revenue from customers as well as their loyalty and referrals.
5. Use Multiple Channels to Distribute Your Content
While blogging is still a necessity and a popular channel for content distribution, it should not be your only means of content promotion. If you are only reaching out to those who read your blog, you may be missing out on potential customers that prefer audio or videos, or a mix of all three. With the rise of smartphones, multi-channel content distribution has become a necessity for brands to be successful.
In addition to blogs and articles, marketers are starting to invest in YouTube, Vimeo, podcasts, live streaming, social media, and much more.
The main thing to remember when deciding where to place your content is to determine where your audience is looking, and go from there.
6. Collaborate with Other Brands and Organizations
Whether it is guest blog posts, collaborative articles, podcast interviews, YouTube collaborations, research studies, case studies, or any other form of content creation, brands are investing in these combined efforts to extend their content reach and value.
