Your Website May Be Holding Back Your SEO
A recent study by Advanced Web Ranking shows that websites that are in top positions of search results pages receive over a 30% click-through rate. However, without the expertise and the tools needed to ensure SEO efforts are being maximized correctly, your website can actually hold you back.
If you are determined to boost your website’s SEO this year, here are the most common SEO mistakes to avoid:
Low-Quality Content
While SEO has certainly evolved over the years, the one thing that has remained consistent is the importance of good content. Having excellent content throughout your website can truly set you apart from your competitors. While some websites are smaller and are easy to manage, there are many websites that consist of hundreds of web pages which require maximum effort in managing content. It’s essential to properly manage your content, as this will boost the value of your website.
No Social Media Presence
Social media provides business owners with the opportunity to gain free traffic to their website while sending the proper signals that boost SEO. Poor social media presence or low-quality management of social profiles can be detrimental to one’s SEO. If you want to increase your SEO, it’s essential for your social profiles to be properly managed on a daily basis.
Broken Links
Broken links can negative impact the user experience and proper website functionality is directly tied to SEO. It can get cumbersome with large sites with extensive content but broken link audits should be performed monthly.
Targeting The Wrong Keywords
Keywords play a crucial role in any SEO marketing campaign and should always be utilized to increase search engine rankings. However, failing to select the right keywords can have the opposite effect. Always conduct keyword research to ensure that you are implementing keywords that are profitable and are being searched by users.
Weak Onsite Optimization
Although off-page SEO is extremely important when launching a marketing campaign, on-page SEO is critical as well. Proper On-page SEO consists of optimizing meta descriptions, title tags, header tags, internal linking, and more.
When launching a successful marketing campaign, you want to make sure you’re executing all the right steps for both your on-page and off-page SEO. Avoiding the above-mentioned mistakes and implementing good SEO practices can take your campaign to the next level.
Click Elements provides effective search engine optimization services that can help give your website the visibility it needs to thrive online. Contact us today for more information.
