Facebook Ads vs Google Ads
With over 2 billion active users, Facebook has emerged to be one of the most effective platforms for advertisement. Facebook ads are popular with advertisers as they offer a wide reach and a great ROI. However, the same results are expected with advertisements on Google, the top-ranked search engine. Stats by Business Insider shows that as many as 2.3 million searches are made on Google every minute.
Both of these platforms are used by billions of users worldwide, which is why they are both two of the most effective platforms for advertising and generating revenues.
What’s The Difference Between Facebook and Google Ads?
Google Ads
Text-Based Advertisement & Keywords
Google takes into consideration text-based advertisement along with the use of keywords for advertisement. These keywords play a major role in the placement of a website on the search engine results.
A Very Wide Reach
Google Ads offer a wide reach to the advertisers. This is due to the fact that Facebook Ads will only cater to Facebook users. Thus, those internet users who do not have their accounts on Facebook will not be able to see those ads. However, on the other hand, Google ads will be visible to every internet user who uses Google for search purposes. Over 80% of internet users turn to Google when they have a query to search. This allows advertisers to reach a wider audience with their Google Adwords pay per click campaigns.
Leads, Leads, Leads
Google ads are suitable for your business if lead generation is your sole purpose. It can help to derive traffic on your website, which will eventually result in lead generation.
Facebook Ads
User Activity based Advertisement
Contrary to how Google Ad works, Facebook ads keep in consideration the online behavior of users. They are shown ads based on their interests.
Better Visuals
Facebook ads are way better when it comes to visual appeal. Advertisers have the option to create attractive videos and images along with other appealing graphics, to lure in their target audience. While on Google, there are no such options particularly when it comes to the search network. However, with Google Display Network, advertisers can use appealing graphics and animations to attract the audience.
More Brand Awareness
Facebook can help you to create more brand awareness in your target audience. Furthermore, an effective social media marketing campaign will increase traffic to your Facebook page as well as your website.
Final Thoughts
Without a doubt, the perfect strategy to use both the platforms and create a killer marketing campaign. Both these platforms offer exceptional features that are surely going to help your business to grow and prosper if you are using them to their maximum potential.
