Google AdWords Remarketing, also known as Google AdWords Retargeting, is one of these tools which helps your business stay top of mind.
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GOOGLE ADS RETARGETING / REMARKETING
A FORT LAUDERDALE GOOGLE REMARKETING COMPANY THAT GETS YOU LEADS
Google has a long list of success stories, which show that the internet is the perfect place for people who know how to utilize the tools they have. Google AdWords Remarketing, also known as Google AdWords Retargeting, is one of these tools which helps your business stay top of mind and get maximum conversion rates.
Google Ads Remarketing is a marketing tool offered by Google that helps to increase traffic and sales by targeting clients which have visited your website before or used your services. However, how does it help a firm get the conversion rates they need?
HOW GOOGLE ADS REMARKETING WORKS
If you've been using the internet for any amount of time, you've probably seen retargeting/remarketing ads yourself. If you've ever browsed online for a product or a service, chances are you've seen ads for that particular product on other websites as you browse the internet.
Google Ads remarketing works by targeting people that visited your website but did not complete a purchase or fill out a contact form. When people visit your website, a retargeting cookie is added to their browsers. The retargeting cookie is what enables the ads to be placed on other websites that are a part of the Google Display Network. The Google Display Network reaches over 90% of internet users.
Retargeting is a great way to stay on the top of the minds of potential customers because they will be constantly reminded of the product/service and your brand.
GOOGLE ADS REMARKETING TYPES
Remarketing: Display remarketing is the standard type and enables your banner ads to be displayed to previous site visitors on other websites as they use the internet.
Dynamic Remarketing: Dynamic remarketing goes one step further and allows you to choose the types of sites where your ads will be placed.
Video Remarketing: YouTube is a great tool for brand awareness and video remarketing shows ads to people who have watched videos on your YouTube channel (on YouTube and other websites that are apart of the Google Display Network)
Search Remarketing: Search remarketing is like standard display remarketing but utilizes the Google Search Network for ad placement.
Email Remarketing: Email remarketing allows you to target a list of customers by using their email addresses to display ads to them on the Google Network.
WITH OVER 10+ YEARS OF EXPERIENCE, WE CAN CREATE THE BEST AD CAMPAIGNS ON GOOGLE ADWORDS, BING, FACEBOOK, LINKEDIN, TWITTER AND YOUTUBE.
WHY REMARKETING IS EFFECTIVE
Brand awareness is important for any business trying to compete on the internet and remarketing is the perfect way to gain more exposure. Due to the fact that these ads are targeted to customers who have already visited your website, click-through rates and conversion rates are significantly higher than regular display ads.
Remarketing is also very cost effective because the ads will only show to the people who are the most likely to click on them and convert. Remarketing ads have much lower costs per click than other types of paid ads.
TARGETED AD COPY
There is no reason for you to push away potential customers or the people who have used your services before. You might even offer your potential clients an incentive on something they have never used before. However, adding an incentive for the existing clients can be the final push they need to purchase your service or products. Google AdWords Remarketing can help you do just that.
SKY-HIGH CONVERSION RATES
With the help of Google Ads Remarketing, you can substantially increase your conversion rate and make as many sales as your budget allows. Through the interactive features of Google Ads Remarketing, you can turn your clicks into sales at a much higher rate.
BRAND AWARENESS
Increasing brand visibility and relevancy in the online realm is a goal for every business we come across. Google Ads Remarketing can provide a Google retargeting technique that not only helps your company become visible to all prospects but also nurtures customer relationships that are necessary for maximum sales.
WEBSITE SELECTION
Your firm might have a lot of different websites publishing your ads. With the help of Google Ads Remarketing, you have the option of selecting the site that is producing the most conversions for you. This way, you can prevent ads from being served on websites that aren't getting enough traffic or sales according to your data.
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